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Bellwether report: Optimism at 4 year low, but marketing budgets increase

Marketers’ optimism regarding companies’ financial prospects are at their lowest level for four-and-a-half years, despite UK marketing budgets being expanded, compared to three months ago.

 

The IPA’s latest Bellwether report shows an expansion in marketers’ internet budgets to the highest growth rate in ten years, to +22.7%.

 

This has driven an overall increase in total UK marketing budgets being revised up to +13.1% for the second quarter of the year (from 11.8% last quarter). However, the report revealed an upturn in uncertainty following the surprising outcome of last month’s General Election, combined with the unknown effect on economic activity of the Brexit negotiations.

 

Bellwether - marketing budgets increase, but optimism down

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