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Accenture move challenges agencies

 

Accenture, the consultancy that had already moved its tanks on to the lawn of the advertising holding companies, has now announced it wants more of their business by boosting its programmatic ad buying capabilities.

 

Claiming it is responding to "significant" client demand, Accenture Interactive - which was already helping clients take programmatic capabilities in-house - is now helping to do the same for media planning and buying with a new ’Programmatic Services’ unit.

 

Accenture boldly moves into programmatic ad buying

 

 

 

 

 

 

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Related

 

Accenture faces ’conflict of interest’ questions over buying programmatic and auditing media

IPA blasts Accenture’s move into media buying as a direct ’conflict of interest’

Accenture: The cat and the pigeons

 

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