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AA/WARC: 2019 projection upgraded following online growth

 

After recording "stellar" growth across online formats, full year adspend growth figures for 2019 have been upgraded 0.4 percentage points to 5%, reaching £24.7bn in total.

 

UK ad expenditure is then expected to grow a further 5.3% in 2020, according to the latest Advertising Association/WARC Expenditure Report for the second quarter of the year.

 

“An upgrade to our 2019 projection of almost half a point is reflective of stellar online growth, as well as over-performance for a number of traditional channels against the expectations we laid out in July," said James McDonald, managing editor at WARC.

 

"There is little in the data we receive from media owners across the industry to suggest an impending downturn, but growth cannot be taken for granted while economic prosperity remains in the balance.”

 

AA/WARC: 2019 projection upgraded following online growth

 

 

 

 

 

 

 

 

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