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71% of Brits now associate ads with fake news

Rakuten Marketing has found that British consumers are more likely to associate display ads with fake news in comparison to their European or American counterparts.

 

In a survey of more than 2,500 global consumers, 71% of Brits said they now associate ads with fake news, compared to 54% of French and German respondents and 58% of American.

 

Other findings include 32% of survey respondents admitting to using an ad blocker, and 46% proactively opt out of ads in other ways.

 

Interestingly, men were found to be 41% more likely to use an ad blocker than women, and 16% more likely to opt out of ads and 17% more likely to clear cookies.

 

10 mind bending digital marketing stats

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