Open X is the world’s leading independent advertising technology provider, creating quality programmatic advertising markets that drive superior monetization for publishers and app developers. OpenX has one of the largest dedicating marketplace quality teams in the industry, and has publicly committed to investing $25 million in 2018 in various quality-related initiatives designed to improve the larger digital advertising ecosystem. OpenX entered 2018 as the most trusted independent advertising exchange by comScore 1000 publishers based on their ads.txt files, and was also the first global exchange to fulfil its publisher obligations under the General Data Protection Regulation.
OpenX has been a champion in the industry for quality, making a concerted effort to provide resources to its partners that empower them to operate their businesses in the highest quality manner. OpenX is also a staunch supporter of insudtry initatives like ads.txt that give publishers tools to take more control over who is representing their inventory. Additionally, the team at OpenX actively looks at ad quality to help publishers maintain the best possible user experience on their site, proactively removing ads from the company’s marketplace that have poor user experiences and a high propensity for fraud.