mediarithmics, is a Universal Data Marketing Platform which enables publishers and ecommerce brands to simply and effectively take control of their data and how they use it. Operating in 16 European countries and the USA, it provides flexible and scalable technology that drives personalised, cross-channel marketing campaigns, while also protecting , structuring and leveraging value from clients’ data as they grow. In addition, our technology drives a number of data alliances, including the largest, most complex data alliance in Europe, Gravity, which comprises 16 major media, telecoms, retail and content brands. Other clients include Coca-Cola Europe, Fnac Darty, BlaBlaCar, Prisma Media and ShowRoomPrivé. For further information visit www.mediarithmics.com.