LiveRamp enables Publishers to offer the people-based marketing that advertisers
want, and help them gain more value from the data they already have. With LiveRamp,
Publishers can give advertisers the best of both worlds: great brand experiences and
supremely relevant people-based targeting.
By becoming a LiveRamp destination, publishers can capture marketers’ growing
budgets for people-based marketing across both direct sold inventory and programmatic
private marketplace deals. They can onboard their own data and advertisers’ data to
develop customised advertising solutions.