LiveRamp

LiveRamp enables Publishers to offer the people-based marketing that advertisers

want, and help them gain more value from the data they already have. With LiveRamp,

Publishers can give advertisers the best of both worlds: great brand experiences and

supremely relevant people-based targeting.

By becoming a LiveRamp destination, publishers can capture marketers’ growing

budgets for people-based marketing across both direct sold inventory and programmatic

private marketplace deals. They can onboard their own data and advertisers’ data to

develop customised advertising solutions.