InfoSum has reimagined data connectivity and collaboration in the advertising ecosystem. Multiple data sources can be safely and securely connected, without any movement or commingling of data. By overcoming common privacy, security and commercial trust barriers, brands and publishers are able to combine insights fragmented across their business to unlock a new combined customer view, without ever losing control of their data assets.
Our privacy-by-design technology removes the need to share data, enabling a frictionless approach to data collaboration. This opens up new and exciting opportunities to unlock, connect and activate customer data to deliver targeted and personalised advertising campaigns.