We are a data creation and management platform.
Our approach is different to others in the market. We use artificial intelligence at our core (not bolted on top of an old system). We use it to predict Age, Gender and Intent insights into 100% of a Media Companies or advertisers audience.
Where other DMPs use cookie matching with 3rd party data vendors (limited cross-over with client’s own audience, questionable data, rented data and not owned, GDPR concerns) we use AI and ML to predict attributes for 100% of users based on their behaviour on their sites and its really, really accurate.
We take high quality seed data (for publishers this could be their subscriber CRM data) and train our algorithms to look for similar behaviours across their site/s. Meaning Publishers can create highly valuable tightly targeted audience, even down to job description.
We believe that machine learning can truly enable our clients to make more revenue, save costs and make their jobs easier.