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The evolution of audio and video: How publishers are growing their brand through new content formats

Date: 29 Sep 2022 , 9:00 - 12:00
The Apartment, The Hoxton, Holborn, WC1V 7BD

As publishers look to develop new touchpoints to engage with their audience, to diversify their revenue, and to authentically grow their brand voice in new platforms, mastering video and audio content is more important than ever. Join us at the next AOP CRUNCH in London this September 29th to discover how you can evolve your video and audio strategies to take your publishing brand to the next level.

Topics to be discussed include:

  • Putting brand at the heart of your strategy to ensure content is on brand and authentic across a variety of formats and platforms
  • What’s the key to creating a cost and resource-effective approach to diversifying your content formats?
  • Repurposing existing content across a variety of formats to create a longer-tail to your story
  • Smarter ways to monetise a variety of editorial formats while creating an seamless / non-intrusive advertising experience
  • Prioritising accessibility through a diverse range of content formats to reach a broader audience

This session is under development and subject to further change as we finalise speakers.

REGISTER HERE

CRUNCH events are complimentary for all AOP members. Tickets may be available to non-members at a cost of £395 + VAT depending on availability. Places are limited and it is recommended you confirm your place as soon as possible.


CRUNCH is a series of four events where publisher members can come together with their contemporaries and the industry for

  • Collaboration to progress key industry issues
  • Inspiration and learning
  • Networking

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