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The evolution of audio and video: How publishers are growing their brand through new content formats

Date: 29 Sep 2022 , 9:00 - 12:00
The Apartment, The Hoxton, Holborn, WC1V 7BD

As publishers look to develop new touchpoints to engage with their audience, to diversify their revenue, and to authentically grow their brand voice in new platforms, mastering video and audio content is more important than ever. Join us at the next AOP CRUNCH in London this September 29th to discover how you can evolve your video and audio strategies to take your publishing brand to the next level.

Topics to be discussed include:

  • Putting brand at the heart of your strategy to ensure content is on brand and authentic across a variety of formats and platforms
  • What’s the key to creating a cost and resource-effective approach to diversifying your content formats?
  • Repurposing existing content across a variety of formats to create a longer-tail to your story
  • Smarter ways to monetise a variety of editorial formats while creating a seamless / non-intrusive advertising experience
  • Prioritising accessibility through a diverse range of content formats to reach a broader audience

This session is under development and subject to further change as we finalise speakers.

REGISTER HERE

CRUNCH events are complimentary for all AOP members. Tickets may be available to non-members at a cost of £395 + VAT depending on availability. Places are limited and it is recommended you confirm your place as soon as possible.


CRUNCH is a series of four events where publisher members can come together with their contemporaries and the industry for

  • Collaboration to progress key industry issues
  • Inspiration and learning
  • Networking

Related Reading 

“Making sure that we are reaching new audiences”: How publishers are innovating with audio

Inside digital audio’s media measurement challenges, both major and mythical

How interactive digital audio ads are stealing the marketing spotlight

Radio is the real media unicorn, says iHeartMedia's Bob Pittman

Sound investments: just how effective is audio branding?


Featured Speakers

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Rahmon Agbaje
Co-founder
Loud Parade

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Majd AA Headshot

Majd Abi Ali
Strategic Partner Lead
TikTok

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Tom Mc Kay Linked In

Tom McKay
Head of Product & Strategy
Octave Audio

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Grace Forell 1208 c 1

Grace Forell
Principal Producer/Presenter
Which?

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Kate Lockie

Kate Lockie
Commercial Partnerships Director - EMEA & APAC
ACAST

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Joanna Burton
Chief Strategy Officer
ID5

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Mike Wooller
Head of DAX Partnerships
Global

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