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CRUNCH 01: Programmatic: Rewired

Thu 1-Mar-2018
08:30 - 11:00
Royal College of Nursing, 20 Cavendish Square London, W1G 0RN

“Programmatic” will change radically in 2018 and premium publishers can shape the outcome. 

Programmatic Rewired focused on helping delegates to understand how to deliver higher CPM transactions, how to get closer to the buyer, how to prevent data leakage and protect premium inventory.


To achieve its potential, programmatic must deliver higher value transactions, greater transparency, a fraud-free platform, a brand safe environment, secure pathways for data and a closer connection between buyer and seller.

To do so the ecosystem will transform; 2018 will see a radical thinning out of the programmatic ecosystem. The much lower value, undifferentiated services will fall by the wayside but the players that genuinely add value will survive in a prosperous future.

Premium Publishers will be a critical component of this transformation and with that comes the opportunity to shape the future and enjoy the rewards.

That future will also be enabled by more intelligent technologies that allow publishers to concentrate on the more valuable audience and sales strategies rather than high volume troubleshooting of broken PMPs.

Join our first AOP Crunch Series, Programmatic: Rewired, to understand how you can:

  • Deliver higher CPM transactions
  • Get closer to the buyer and take a bigger percentage of the transaction
  • Prevent “data leakage” and protect premium inventory
  • Use emerging technology to enable more effective audience and sales strategies

 

Having consulted with you, our members, we have reinvigorated our previous Forum format to bring you our new AOP Crunch Series which will take place on the first Thursday of every month from March-May and September-December. The AOP Crunch Series is about learning from industry leaders, discussing challenges, and peer networking; all of this with a purpose, to build a better future for Premium Publishers. Whether you have a specific problem to solve or you want cutting-edge learning or you want to guide future outcomes, you need to be there.

AOP CRUNCH

Featured Speakers View All


Please note that places are limited and will be allocated on a first come first served basis. If you are an AOP Publisher member simply log in to the AOP website to access complimentary tickets.

Featured Speakers


Paul De la Nougerede

Paul De la Nougerede

Commercial Product Director
Telegraph Media Group
Adam Gilsenan

Adam Gilsenan

CTO
Future Publishing
Fiona Salmon

Fiona Salmon

Managing Director
1plusX
Jürgen Galler

Jürgen Galler

CEO
1plusX
Nigel Gilbert

Nigel Gilbert

VP Strategic Market Development EMEA
AppNexus
Adam McEnery

Adam McEnery

Solutions Engineer
Pubmatic
Danny Spears

Danny Spears

Guardian News & Media
Greg West

Greg West

Head of Programmatic Advertising
Global Media and Entertainment
Sami Chheng

Sami Chheng

Strategic Partner Lead
Google News Publishers
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