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CRUNCH 3.6 KPIs for the Ethical Ad Economy

Date: 09 Dec 2020

Our Crunch series continues to be supported by our tab partners, Xandr & Google

The metrics we use to measure campaigns highlight the intention for what the client wants the campaign to achieve. The industry discussions around business and brand outcomes and the need to support diversity, transparency and the sustainability of our planet will be ineffective if we do not adopt metrics that reflect those pressing needs. The primacy of CPM says that what we want to achieve is “cheapness” and yet the evidence suggests that this leads to lack of transparency, non diverse environments and the funding of highly negative content. The emerging metrics in this space are driving more ethical, business positive outcomes between buy and sell side, as well as rewarding high quality engaging content. 

Join us as we bring global leaders who are measuring media ethics and campaign outcomes across many environments to see how you and the industry can build a more productive future. 

CRUNCH is a series of six events where publisher members can come together with their contemporaries and the industry for

  • Collaboration to progress key industry issues
  • Inspiration and learning
  • Networking

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Featured Speakers

Dan Hagen Havas

Dan Hagen
EVP MD & Global Head of Mx Development
Havas Media Group

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Anthony Crocker

Anthony Crocker
Head of Campaign Innovation
The Telegraph & Chair of InterMedia UK building a more inclusive LGBTQ+ media industry

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Jerry Daykin GSK

Jerry Dakin
EMEA Senior Media Director
GSK

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Harvin Gupta

Harvin Gupta
Senior Director Solutions Engineering
Xandr

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Dora Michail

Dora Michail
Consultant
The Ozone Project

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Amy Williams Dec 2019

Amy Williams
Founder
Good-Loop

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Lauren Ogundeko

Lauren Ogundeko
Head of Response Digital & Board Director
PHD UK

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