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CRUNCH 2.6: Buy and sell-side: exploring opportunities for better results

Thu 21-Nov-2019
08:30 - 11:30
Prince Philip House, 3 Carlton House Terrace, St. James's, SW1Y 5DG
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Buyers are increasingly using QCPM as a means of including viewability in the price equation and our publisher members are keen to enhance the discussion around this. Moving forward, could this lead to closer buy and sell-side collaboration around the measures that deliver true value to the advertiser? What might those measures be? Could we develop shared brand measures across publishers that match buyer needs and methodology? Are there key programmatic data points that we could surface in the bidstream? This event is about finding methods of working together to create progress at an industry level.

 


Attend this event to:

- Understand the buy-side perspective from leading buyers and planners

- Map out the pathways to deliver better value to advertisers

- Create better, industry level co-operation between buy and sell-side

 

 

More information to follow shortly.

 

Nearest Tubes/Stations:

Piccadilly Tube Station - 9 minute walk

Charing Cross Station - 10 minute walk

St James’s Park Tube Station - 14 minute walk

 

 

All Speakers


Dom Blacklock

Dom Blacklock

Head of Data Driven Strategy
the7stars
Alexis Faulkner

Alexis Faulkner

Head of FAST UK
Mindshare UK
Anthony Crocker

Anthony Crocker

Head of Campaign Innovation
The Telegraph
Claire Gleeson-Landry

Claire Gleeson-Landry

Sales Director
Guardian News & Media
£396.00
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