CRUNCH 2.1: Publisher Alliances for Ad Revenue and Beyond
We appear to be in a new generation of publisher partnerships where pace of creation, scale of investment and market demand are all growing rapidly. Couple this with more sophisticated technology and skills and we now see many new models coming to market.
Initially, partnerships have been created to drive ad venue, however we are now seeing data partnerships and unified registration that enhance multiple revenue streams.
In order to be effective, publisher alliances need to be tailored to fit the publisher’s needs. At CRUNCH 2.1, we will ask the experts: what’s working for who and why? Find out as we bring together key movers from publishers, partnerships and buyers to get inside the story.
Crunch is a series of six events, usually on the first Thursday morning of the month, where publisher members can come together with their contemporaries and the industry for
Collaboration to progress key industry issues
Inspiration and learning