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GDPR

The GDPR workstream has resulted in a Working Group guided by Nick Stringer, formerly of the IAB and instrumental in previous communication with the ICO on GDPR. Further, the working group is supported by Lewis Silkin who have provided meeting space, refreshments and - not least - high level legal expertise to guide the output.

 

The goal of the Group is to reduce risk by creating good practice guidelines and resources our members can use collectively. Whilst the spiral complexities and contradictions of GDPR remain, our approach is quite simple

  1. Identify the key data use cases

The Working Group has defined six publisher data use cases: advertising; performance marketing; site analytics; ecommerce; network security and content personalisation.

  1. Populate the use cases with information on data source, type of data, uses of data and data sharing destinations and purposes
  2. Overlay GDPR obligations with each use case, develop guidance and thereby help with AOP member compliance efforts.

We have currently finalised steps 1 and 2 above, please contact us if you want to find out more or get involved.

 

The benefits of a collective approach are many;

  • Tap into expertise of other Publishers, not everyone is covering the same ground in the same detail
  • Share thinking to test validity
  • A collective approach could allow interaction with the ICO on the grounds of the activities being classed as “general industry practice"
  • Interaction with other major organisations offers guidance
  • Shared approach to contractual terms with certain partners offers greater leverage

The next meeting of the Working Group is in December and whilst we acknowledge the enormous challenge this legislation represents, member response suggests that this approach offers fundamental value in finding the best ways forward.

AOP GDPR Good Practice Guidance

AOP GDPR Good Practice Guidance

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