Since of 2017, the AOP has structured its activities to more actively support members in solving the problems they face, through collective action. To achieve this, we have created campaigns and explorations which have run throughout the year and focused on the key industry subjects.

AOP Campaigns: We campaign to devise a solution and involved all the relevant industry stakeholders to make it happen.

AOP Explorations: Explorations are areas that have been identified as an opportunity for growth that require investigation, understanding and development.

Ad Quality Charter

The charter was officially launched at the AOP’s Inside Out Digital Publishing Convention on 1st and 2nd November. The charter outlines terms supported by the AOP and aims to take the lead in promoting premium verified quality audiences and inventory.

Ad Blocking

The two workshops for the AOP ad blocking campaign have revealed some important issues and clarified some opportunities.

Data

Our Publisher Members identified Data, as a key area for action in 2017. Our first workshop showed an increasing appetite amongst members for cross publisher data partnerships, as well as agreement to create a separate specialist working group for GDPR.

Advertising UX

AOP have created a separate work stream on ad quality to focus on viewability, brand safety, fraud. This has led to the AOP Member Ad Quality Charter which was presented to the Industry at Inside Out.

Mobile Monetisation

Mobile has been our most challenging campaign/exploration because it combines a number of problems and challenges into one exploration.

Premium Content

Our process of defining campaigns and explorations at the end of 2016 gave us six areas to tackle, ad blocking, data, ad UX, mobile, publisher ventures and off platform publishing.

GDPR

The GDPR workstream has resulted in a Working Group guided by Nick Stringer, formerly of the IAB and instrumental in previous communication with the ICO on GDPR. Further, the working group is supported by Lewis Silkin who have provided meeting space, refreshments and - not least - high level legal expertise to guide the output.

Publishing Ventures

In our research into Publisher needs it became very clear that there was a demand from our Members to be able to explore revenues beyond advertising at a collective level.