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Nigel Gilbert, AppNexus, defines 'smart publishing' and how it affects the future of digital publishers

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Nigel Gilbert, VP, Strategic Development, EMEA, AppNexus

 

Sponsors of Inside Out

 

 

Nigel answers the following questions at Inside Out, the AOP Digital Publishing Convention:

  • What do you think are the main challenges facing digital publishers today and what do we need to be most concerned about?
  • How do you define ‘smart publishing’ – what does it mean for the future of digital publishing?
  • Can you give any best-practice examples of publishers who have embraced a digital-first strategy? Why have they seen success?
  • Have you seen any new trends in the last 12 months and do you have any predictions for the year ahead?
  • What is your top takeaway from this year’s AOP convention?

 

 

 

Contact: James Jones, 07811 836815 / jjones@appnexus.com

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