Gareth answers the following questions at Inside Out, the AOP Digital Publishing Convention:
Do you think 2016 was ‘the year’ for header bidding? Why? Do you think the industry has harnessed the full potential of header bidding and what will 2017 bring?
Native ad revenue continues to grow and the term ‘native’ has moved from buzzword to must-have. But who is doing it well and what do you think needs to be done better to build trust between publishers and readers?
What do you think are the main challenges facing digital publishers today and what do we need to be most concerned about?
Have you seen any new trends in the last 12 months and do you have any predictions for the year ahead?
What is your top takeaway from this year’s AOP convention?