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Inside Out, The AOP Digital Publishing Convention - Interview with Integral Ad Science

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Paul Astbury, Business Development Director , Integral Ad Science

 

Sponsors of Inside Out

 

Paul answers the following questions at Inside Out, the AOP Digital Publishing Convention:

  • How are advertisers and publishers working together to improve media quality metrics? What emerging trading models are you seeing?
  • How important is independent media verification for publishers to safeguard advertiser budgets?
  • How can a quality user experience benefit publishers?
  • What do you think are the main challenges facing digital publishers today and what do we need to be most concerned about?
  • Have you seen any new trends in the last 12 months and do you have any predictions for the year ahead?
  • What is your top takeaway from this year’s AOP convention?

 

 

Contact: Taanya Manglik, tmanglik@integralads.com

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