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If you win at mobile, you'll succeed in the future of Digital storytelling.

Verve were extremely delighted to sponsor the ‘Best Use of Mobile’ this year, a medium which has fast-tracked to the core of business strategies. Still an unknown world full of untapped potential, mobile offers creative and insightful opportunities to be reaped at every level.

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The AOP awards provide a fantastic opportunity for the industry to celebrate the best in digital publishing. The past few years have tested the industry’s patience, pushed boundaries to the edge and fast-tracked innovations to the fore; a shifting market whereby publishers have had to keep afloat. But with all challenges follows winning stories and achievements that need to be distinguished. Success comes from learning to adapt, and not being afraid of change – the categories presented at this years’ awards will truly showcase excellence across the publisher community, celebrating everything from editorial success to publishing innovations.

 

Verve were extremely delighted to sponsor the ‘Best Use of Mobile’ this year, a medium which has fast-tracked to the core of business strategies. Still an unknown world full of untapped potential, mobile offers creative and insightful opportunities to be reaped at every level. With the challenge of user attention span, mixed with device screen size and a world without cookies, mobile present obstacles in which publishers have to overcome. And it’s not easy.

 

The industry is beginning to hear more about personalization and contextually relevant advertising, and the topic of device data is becoming the key component of every mobile marketing strategy. Publishers and advertisers are having to work together now – it’s no longer a case of wining independently – collaboration is the key to success.

 

If you win at mobile, you’ll succeed in the future of digital storytelling.

 

Congratulations to all those shortlisted, with extra special praises to the award winners.

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