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Articles and Interviews


A view from: Google, sponsor of AOP Awards category Best Publishing Rising Star 2018

A view from: Google, sponsor of AOP Awards category Best Publishing Rising Star 2018

Google is proud to be associated with the AOP Digital Publishing Rising Star Award 2018.

A view from: LiveRamp, sponsor of AOP Awards category Best Use Of Data

A view from: LiveRamp, sponsor of AOP Awards category Best Use Of Data

Evolving advertising: the journey to a people-based engagement strategy

A view from: Unruly, sponsor of AOP Awards category Best Use Of Video

A view from: Unruly, sponsor of AOP Awards category Best Use Of Video

’Emotion matters in marketing. Emotion creates values and sets preferences. Inspires action. Drives sales.’


How programmatic can win back trust in 2018

How programmatic can win back trust in 2018

Carl White, co-founder of Nano Interactive


The Open Web Will Broadcast More Videos Than YouTube, and Revenue Will Follow

The Open Web Will Broadcast More Videos Than YouTube, and Revenue Will Follow

When I look at what can truly drive good user experiences as well as massive revenue growth, and I’m looking at Facebook, Instagram and Snap in the past year - I believe the answer is video.

An Interview with Darren Sharp, Incisive Media and Jenny Antoniou, Dennis Publishing

An Interview with Darren Sharp, Incisive Media and Jenny Antoniou, Dennis Publishing

Integral Ad Science talks to Darren Sharp, Head of Programmatic and Data at Incisive Media and Jenny Antoniou, Head of Ad Operations at Dennis Publishing to hear their expert insight into the challenges around viewability, such as issues with site latency and demand side targets.
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