Articles and Interviews

Building a Brighter Future for our Industry

Google is proud to be associated with the AOP Digital Publishing Rising Star Award 2018.

Evolving advertising: the journey to a people-based engagement strategy

’Emotion matters in marketing. Emotion creates values and sets preferences. Inspires action. Drives sales.’

’4 Verticals Where Native Shines — and Why’

Carl White, co-founder of Nano Interactive

When I look at what can truly drive good user experiences as well as massive revenue growth, and I’m looking at Facebook, Instagram and Snap in the past year - I believe the answer is video.

Leon Siotis, SpotX, discusses current trends and challenges in the world of digital publishing & advertising, along with his predictions for the coming year.