AOP - Association of online publishers
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Articles and Interviews

LiveRamp: The evolution of our capabilities to connect real world people and insights to online behaviours

LiveRamp: The evolution of our capabilities to connect real world people and insights to online behaviours

LiveRamp UK were delighted to present the award for Best Online Media Property at the Annual AOP Awards 2017. The AOP has long championed the very best in digital publishing evolution and effectiveness. The publishing industry has been transformed by the growth and evolution of digital and will continue to do so.

Geoedge: Malvertising attacks and ad tech keeps evolving

Geoedge: Malvertising attacks and ad tech keeps evolving

While the future challenges in ad tech are unknown, it is moments like this that we can recognize that together we can change the digital advertising ecosystem for the better.

Vibrant: The AOP Awards and the importance of premium publisher content

Vibrant: The AOP Awards and the importance of premium publisher content

Whilst awards are a way to achieve third party verification of a commitment to quality content, working with an advertising partner that operates a robust publisher evaluation process shows an ability to meet the highest standards.

If you win at mobile, you'll succeed in the future of Digital storytelling.

If you win at mobile, you'll succeed in the future of Digital storytelling.

Verve were extremely delighted to sponsor the ‘Best Use of Mobile’ this year, a medium which has fast-tracked to the core of business strategies. Still an unknown world full of untapped potential, mobile offers creative and insightful opportunities to be reaped at every level.

The first steps to overcome the viewability challenge and tackle fake news is with increased training and education.

The first steps to overcome the viewability challenge and tackle fake news is with increased training and education.

With all online publishing companies dependent on their digital sales teams to drive revenue, ensuring that we reward and recognise that success is key to incentivising and retaining those key team members, Circus Street is proud to continue our sponsorship of the Digital Sales Team of the Year Award.

Inside Out, The AOP Digital Publishing Convention - Interview with Integral Ad Science

Inside Out, The AOP Digital Publishing Convention - Interview with Integral Ad Science

Paul Astbury, Integral Ad Science, discusses how quality user experience benefits publishers and how advertisers and publishers are working together to improve media quality metrics.

Interview with Gareth Shaw, Pulsepoint, headline sponsors of Inside Out, the AOP Digital Publishing Convention

Interview with Gareth Shaw, Pulsepoint, headline sponsors of Inside Out, the AOP Digital Publishing Convention

Gareth Shaw, VP Programmatic Operations EMEA, Pulsepoint discusses header bidding, the latest trends and challenges that publishers will face over the coming years.

Nigel Gilbert, AppNexus, defines 'smart publishing' and how it affects the future of digital publishers

Nigel Gilbert, AppNexus, defines 'smart publishing' and how it affects the future of digital publishers

Watch the latest interview with Nigel Gilbert, VP, Strategic Development (EMEA) AppNexus at Inside Out, the AOP Digital Publishing Convention.

Interview with Louise Colyer, GumGum sponsors of AOP Awards Best Native Advertising Campaign

Interview with Louise Colyer, GumGum sponsors of AOP Awards Best Native Advertising Campaign

Louise Colyer, Director of Publisher Development at GumGum discusses the challenges that native advertising will face over the coming years.

Web 2.0, Single Malts and Crystal Balls; What’s Next for Digital Advertising?

Web 2.0, Single Malts and Crystal Balls; What’s Next for Digital Advertising?

Thought leadership peice from Lolly Mason, Head of Media Partnerships EMEA, Celtra
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