To communicate the protocol and monitor uptake AOP has partnered with The Media Trust to create the AOP Cookie Consortium.
The Media Trust is scanning AOP publishers’ digital ecosystems to identify all third-party vendors. This scanning also provides detailed information on cookies running in the UK. Together with the AOP and its members, The Media Trust will work with vendors to determine the purpose of these cookies. Finally, the AOP will confirm the vendor’s status with regards to the AOP Protocol.
Participating companies can register their response to the AOP Protocol and will benefit by pro-actively having their cookies captured, classified, categorised, and shared by The Media Trust with all AOP publisher members. This will also help reduce the risk their cookies will be blocked, as well as significantly reduce time and effort they would otherwise invest in disclosing their cookies to individual publishers.
To understand the details as they apply to you and to participate, please visit The Media Trust website via the link below. We hope you will find value in this initiative and look forward to creating progress together towards a better and simpler ecosystem.Visit The Media Trust platform