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Is purpose beyond profit the answer to a healthier ad industry?

Is purpose beyond profit the answer to a healthier ad industry?

Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural upheaval is not only showing that long-established social and working norms can be reconfigured, but also driving consumer expectations of purposeful action. 

AOP announces shortlist for 2020 Digital Publishing Awards - Award ceremony goes virtual for the first time in its 18-year history

AOP announces shortlist for 2020 Digital Publishing Awards - Award ceremony goes virtual for the first time in its 18-year history

AOP and Deloitte data reveals digital publishing revenues fell in Q4 2019, despite an increase in subscriptions and sponsorship

Time for change and transparency in programmatic advertising supply chain

Time for change and transparency in programmatic advertising supply chain

A call for far-reaching reform of the programmatic advertising supply chain has been made today, with the publication of a groundbreaking study by the Incorporated Society of British Advertisers (ISBA).

Today the media industry’s trade bodies have joined forces to help support trusted news brands during this unprecedented Covid19 crisis

Today the media industry’s trade bodies have joined forces to help support trusted news brands during this unprecedented Covid19 crisis

This article is supported by the Advertising Association, Society of Editors, ISBA, IPA, AOP, IAB, NMA and Newsworks.

COVID-19 update from AOP

COVID-19 update from AOP

Following the recent advice given from the Government and Chief Medical Officer, we wish to inform you that our team are now working remotely, with normal functionality and naturally, we cannot maintain our usual face-to-face meetings. All AOP events and group meetings taking place in March 2020 will be postponed until further notice - we are currently exploring all options to provide alternative ways of maintaining the Group Meetings programme and, will be contacting the individuals concerned

AOP analysis finds content verification technology is a key driver of ad discrepancy

AOP analysis finds content verification technology is a key driver of ad discrepancy

The latest AOP research shows ad discrepancy levels increase by nearly 150% when keyword-blocking tags or brand safety wrappers are present.

Chouieri selects JW Player for outstream video ad-serving

Chouieri selects JW Player for outstream video ad-serving

In-text video advertising to give publishers more flexibility and control.

JW Player Taps Oracle Data Cloud to Provide Contextual Advertising, Brand-Safety Solutions

JW Player Taps Oracle Data Cloud to Provide Contextual Advertising, Brand-Safety Solutions

Integration Enables Brands to Place Relevant and Suitable Ads Using Oracle’s Contextual Intelligence Segments Across Publishers leveraging JW Player’s Video Platform.

Content Verification Guide: How to implement a brand safe strategy

Content Verification Guide: How to implement a brand safe strategy

Launched at Digital Trust Forum, the Content Verification Guide highlights key factors to consider when implementing a brand safety strategy.

AOP opens for entries for its annual  Digital Publishing Awards

AOP opens for entries for its annual Digital Publishing Awards

London, UK, 23 January 2020: The Association for Online Publishing has today announced that its Digital Publishing Awards are now open for entry, hosted in partnership with PubMatic, the automation solutions company.

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