AOP and Deloitte data shows that strong growth in subscriptions failed to offset significant declines in recruitment and display advertising revenue

Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural upheaval is not only showing that long-established social and working norms can be reconfigured, but also driving consumer expectations of purposeful action. 

AOP and Deloitte data reveals digital publishing revenues fell in Q4 2019, despite an increase in subscriptions and sponsorship

A call for far-reaching reform of the programmatic advertising supply chain has been made today, with the publication of a groundbreaking study by the Incorporated Society of British Advertisers (ISBA).

This article is supported by the Advertising Association, Society of Editors, ISBA, IPA, AOP, IAB, NMA and Newsworks.

Following the recent advice given from the Government and Chief Medical Officer, we wish to inform you that our team are now working remotely, with normal functionality and naturally, we cannot maintain our usual face-to-face meetings. All AOP events and group meetings taking place in March 2020 will be postponed until further notice - we are currently exploring all options to provide alternative ways of maintaining the Group Meetings programme and, will be contacting the individuals concerned

The latest AOP research shows ad discrepancy levels increase by nearly 150% when keyword-blocking tags or brand safety wrappers are present.

In-text video advertising to give publishers more flexibility and control.

Integration Enables Brands to Place Relevant and Suitable Ads Using Oracle’s Contextual Intelligence Segments Across Publishers leveraging JW Player’s Video Platform.

Launched at Digital Trust Forum, the Content Verification Guide highlights key factors to consider when implementing a brand safety strategy.