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AOP News

AOP analysis finds content verification technology is a key driver of ad discrepancy

AOP analysis finds content verification technology is a key driver of ad discrepancy

The latest AOP research shows ad discrepancy levels increase by nearly 150% when keyword-blocking tags or brand safety wrappers are present.

Chouieri selects JW Player for outstream video ad-serving

Chouieri selects JW Player for outstream video ad-serving

In-text video advertising to give publishers more flexibility and control.

JW Player Taps Oracle Data Cloud to Provide Contextual Advertising, Brand-Safety Solutions

JW Player Taps Oracle Data Cloud to Provide Contextual Advertising, Brand-Safety Solutions

Integration Enables Brands to Place Relevant and Suitable Ads Using Oracle’s Contextual Intelligence Segments Across Publishers leveraging JW Player’s Video Platform.

Content Verification Guide: How to implement a brand safe strategy

Content Verification Guide: How to implement a brand safe strategy

Launched at Digital Trust Forum, the Content Verification Guide highlights key factors to consider when implementing a brand safety strategy.

AOP opens for entries for its annual  Digital Publishing Awards

AOP opens for entries for its annual Digital Publishing Awards

London, UK, 23 January 2020: The Association for Online Publishing has today announced that its Digital Publishing Awards are now open for entry, hosted in partnership with PubMatic, the automation solutions company.

AOP data finds digital advertising revenues are in decline, but non-advertising revenues are increasing

AOP data finds digital advertising revenues are in decline, but non-advertising revenues are increasing

AOP and Deloitte reveal that revenue from online video and subscriptions is growing, despite an overall reduction in digital publishing revenues in Q2 2019

AOP announces additions to Digital Publishing Summit 2019 line up

AOP announces additions to Digital Publishing Summit 2019 line up

BBC and Channel 4’s investigative technology journalist, Geoff White, will host the annual summit, accompanied by a stellar line-up of speakers

Watch the highlights from last year's AOP Digital Publishing Summit

Watch the highlights from last year's AOP Digital Publishing Summit

Last year the Association for Online Publishing (AOP) saw publishers, tech companies, agencies, and advertisers from across the industry come together for its annual Digital Publishing Summit on 31st October 2018. During the event, we interviewed some of the Digital Publishing industry leaders to hear what they thought about the event, and where they could likely see the digital publishing industry in the following years.

AOP announces partnership with Fenestra to deliver transparency in the Sell Side Supply-Chain

AOP announces partnership with Fenestra to deliver transparency in the Sell Side Supply-Chain

The Association for Online Publishing (AOP) today announces a marketing partnership with Fenestra to increase financial transparency within the industry.

AOP sees boost in publisher confidence despite revenue decline in Q1

AOP sees boost in publisher confidence despite revenue decline in Q1

AOP and Deloitte reveal that industry confidence increased by 33% in Q1 2019 compared to Q4 2018, despite a fall in publisher revenue
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