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Display advertising continues to be largest driver of digital publisher revenue

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AOP and Deloitte reveal publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising.

 

London, UK, 5th April 2018: Findings from the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte, reveals publishers experienced a 5.6% growth in total digital revenue in 2017 compared to 2016, rising to £365.5m. The increase was fuelled by a 27% annual revenue increase from display advertising.

 

According to the DPRI report, revenue from display advertising in 2017 increased to £189.2m from £148.9m. Subscriptions has also been a significant revenue stream for digital publishers during the period, having increased by 8% to £34m.

 

In the 12 months to December 2017, B2C publishers recorded positive revenue growth of 8.1%, while B2B publishers reported a decline of 6.5%. The decrease for B2B publishers is largely attributed to declines in revenue from sponsorship (-51%) and recruitment (-13%) during 2017. Despite this, B2B publishers saw an increase in subscription revenue of 15% year-on-year, which now accounts for 45% of their annual revenue.

 

Despite the good H2 revenue performance, confidence on financial prospects in Q4 2017 has experienced a decline from AOP board members at both a company and industry perspective.

 

Richard Reeves, Managing Director, AOP, commented: “Reviewing the changes in publisher revenue during 2017 shows some interesting trends. Digital revenue overall continues to increase, still driven by display advertising, but there is an ever-changing focus on alternative methods to generate income such as subscriptions.

 

“Meanwhile optimism across board members during the last quarter of 2017 has fallen from Q3, which is indicative of concern about the year ahead with GDPR being a key factor causing uncertainty. The challenge going forwards will be to maintain exceptional user experiences, while respecting and adhering to new regulations, so premium publishers can continue to create original, high quality content that sets them apart from other platforms.”

 

Dan Ison, lead partner for media and entertainment at Deloitte, commented: “Publishers generally ended 2017 on a positive note when compared to the previous year. Almost a third of respondents recording year-on-year growth of more than 25% in the final quarter of the year, which was double the share of respondents from Q4 2016. Significantly, total digital revenue for Q4 2017 was £102.3m, the first time that the £100m barrier for a quarter has been broken since our research began.

 

“The rise in subscriptions revenue is a further indication that consumers are increasingly willing to pay for online content, and digital publishers appear to have successfully adapted their business strategies in order to cater for current media consumption habits.”

 

-ENDS-

 

Notes to Editor

 

UK Digital Publisher Revenue (based on revenues for AOP publisher members)

AOP & Deloitte DPRI report

MAT to December 2017 vs. MAT to December 2016

(% change)

Q4 2017 vs. Q4 2016

(% change)

Total DPRI revenue

+5.6%

+9.5%

Display Advertising

+27%

+35%

Online Video

-5%

-21%

Sponsorship

-12%

-16%

Subscriptions

+8%

+8%

Recruitment

-11%

-10%

Other Classified

+18%

+30%

 

About the DPRI Report

The Q4 2017 DPRI report – conducted by AOP and Deloitte – is based on a survey of 20 UK digital publishers comprising 15 B2C publishers and five B2B publishers. The aim of the report is to provide an overview of revenue levels across multiple channels and platforms – as well as insight into publisher sentiment – and to benchmark these findings against previous quarters. The information contained in this press release is correct at the time of going to press.

 

About Deloitte

In this press release references to Deloitte are references to Deloitte LLP, which is among the country’s leading professional services firms.

 

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see About Deloitte to learn more about our global network of member firms.

 

The information contained in this press release is correct at the time of going to press.

For more information, please visit www.deloitte.co.uk.

 

AOP Press Contact

Zoe Baptie, GingerMay PR

Email: zoe.baptie@gingermaypr.com

Tel: +44 (0) 203 642 1124

 

Deloitte Press Contact

George Parrett

Email: gparrett@deloitte.co.uk

Tel: +44 (0) 207 007 7285

 

 

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