Amidst a year of pandemic, Brexit, and the US elections, the British Digital Publishing Industry has proven itself to be remarkably resilient. In many cases, digital publishers have thrived. Organisations have adapted to become more flexible, more innovative, more creative, and the longtail success to that determination is beginning to emerge.
Incisive named Best Digital Publisher Company: B2B and News UK wins Best Digital Publishing Company: Consumer at AOP’s annual celebration of industry excellence, with a total of 26 winners receiving accolades on the night
Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural upheaval is not only showing that long-established social and working norms can be reconfigured, but also driving consumer expectations of purposeful action.