The Association for Online Publishing (AOP) saw publishers, tech companies, agencies, and advertisers from across the industry come together for its annual Digital Publishing Summit this week.
Hosted by The Financial Times Global Media Editor Matthew Garrahan, the event included a variety of sessions to suit all delegates, with more than 40 speakers offering insights and opinions on a range of issues affecting the digital publishing industry.
Richard Reeves, AOP Managing Director, opened the day outlining his thoughts, observations, and key industry focuses for the year ahead, calling for the industry to reflect on forgotten values and the changing relationship between media brands and advertisers.
Attendees heard from both publisher and non-publishers, each offering perspectives concerning the future of media and advertising, the growth of private marketplaces, and how to best enable the digital publishing industry to thrive within a changing ecosystem. Marco Bertozzi, VP Head of Sales Europe and Multi-Market Sales at Spotify, demonstrated how brands can connect with a three-sided marketplace, including users, creators, and brands, while a panel led by Jess Brammer (Huffington Post), Chris Moran (Guardian News & Media) and Gillian Orr (Refinery29), offered an editorial perspective on community building and audience engagement.
Other key discussions revolved around creativity in a regulatory world, fair trade for digital advertising, data collaboration, the impact on the industry following the implementation of GDPR, and striving for greater accountability and transparency in today’s landscape, and the future of media buying. Speaking about the key challenges ahead, Helen McRae, UK CEO and Western Europe Chair at Mindshare said: “Commerce is king”, while Simon Davies, Managing Director EMEA at Quartz, said: “Audiences have value, readers have values.”
A poll taken during the Summit revealed delegates’ views on various issues, with 73% of participants considering the future of their organisation both challenging and optimistic. In addition, more than half (51%) said they believe measures to support quality publishing would help the world to value publishers more.
The AOP Digital Publishing Summit 2018 was sponsored by premium partners AppNexus, Celtra, Google, Integral Ad Science, Permutive and UKOM, networking partners 1PlusX, Adestra, ADmantX, Deloitte, GeoEdge, Lewis Silkin, Marfeel, Nano Interactive, and media partners MADFest, InPublishing, Campaign and Adtech.