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AOP News

AOP’s work with JICWEBS sees major news brands adopt  DTSG Good Practice Principles

AOP’s work with JICWEBS sees major news brands adopt DTSG Good Practice Principles

AOP confirms Telegraph Media Group, ESI Media, Mail Metro Media, News UK, Trinity Mirror and Guardian Media Group will be adopting JICWEBS’ DTSG Good Practice Principles, following AOP’s proposal to amend existing framework

Display advertising continues to be largest driver of digital publisher revenue

Display advertising continues to be largest driver of digital publisher revenue

AOP and Deloitte reveal publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising.

Entries open for AOP’s Digital Publishing Awards 2018

Entries open for AOP’s Digital Publishing Awards 2018

London, UK, 12th February 2017: The Association for Online Publishing has announced that entries are now open for the UK’s leading annual awards event, dedicated to Digital Publishing  – The AOP Digital Publishing Awards. Hosted in partnership with PubMatic – the automation solutions company for an open digital media industry – the awards benchmark and champion excellence in online publishing. 

Premium editorial sites outperform social media for long-term memory encoding

Premium editorial sites outperform social media for long-term memory encoding

A new study by Newsworks and the Association for Online Publishing (AOP) finds that left brain memory encoding, which processes words and detail, is 42% stronger when people view ads on premium editorial sites than when they see the same ads on social media sites.

Latest figures show digital publisher revenue and confidence on the up

Latest figures show digital publisher revenue and confidence on the up

AOP and Deloitte reveal a 6.7% increase in publisher revenue from £77.6m in Q3 2016 to £82.8 in Q3 2017, coupled with a boost in industry confidence

JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives

JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives

New three stage partnership to provide a consistent approach for brand advertisers.

News UK joins AOP to help drive continued efforts to raise industry standards

News UK joins AOP to help drive continued efforts to raise industry standards

Major media brand takes board position at the Association for Online Publishing to support industry collaboration on transparency, quality and integrity.

AOP launches Ad Blocking Guide sponsored by Vibrant Media

AOP launches Ad Blocking Guide sponsored by Vibrant Media

The Association for Online Publishing (AOP) has launched a comprehensive Ad Blocking Guide to demonstrate the scale of the problem, share best practice, and examine collective industry action to tackle the issue.

Video and subscriptions to power the future of premium content

Video and subscriptions to power the future of premium content

AOP and Deloitte reveal video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs

AOP to drive digital media clean up with Ad Quality Charter

AOP to drive digital media clean up with Ad Quality Charter

The Association for Online Publishing launches Ad Quality Charter aimed at creating a transparent, fraud-free, and high-quality ecosystem that delivers better experiences for all

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