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AOP Initiatives

AOP has structured its activities to more actively support members in solving the problems they face, though collective action.

As the online publishing industry constantly evolves, the AOP is constantly seeking out problems that our members face, through discussions, events and outputs. Below are the initiatives that AOP have produced in order to tackle these issues and drive better solutions.
AOP Ad Blocking Guide & Audit

AOP Ad Blocking Guide & Audit

AOP Ad Quality Charter

AOP Ad Quality Charter

AOP GDPR Good Practice Guidance

AOP GDPR Good Practice Guidance

AOP Protocol

AOP Protocol

Campaigns & Explorations


From the beginning of 2017, the AOP has structured its activities to more actively support members in solving the problems they face, through collective action. To achieve this, we have created campaigns and explorations which have run throughout the year and focused on the key industry subjects.

AOP Campaigns: We campaign to devise a solution and involved all the relevant industry stakeholders to make it happen.

AOP Explorations: Explorations are areas that have been identified as an opportunity for growth that require investigation, understanding and development.
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