TAKING CONTROL WITH AD TECH TRANSPARENCY

Wed 30-Oct-2019
11:45 - 12:05

Transparency in digital advertising has been the topic of many conversations over the past few years. Now, as the industry reaches a critical inflection point, players across the supply chain are both calling for change and taking action.

 

  • What could the JICWEBS and AOP transparency pilots, aiming to provide end-to-end supply chain transparency and clarity around ad spend, mean for players on the buy- and sell-sides?
  • How can these transparency pilots help shift the needle towards a more stable and open advertising landscape?

 

Steve Palin, Director Publisher Business Development, Xandr

 

Ben Walmsley, Commercial Director Publishing, News UK

 

Adrian Lacey, Facilitator of Commercial Standards, JICWEBS

 

Mia Mulch, Deputy Managing Director, Omnicom Media Group UK

Watch the highlights from last year's AOP Digital Publishing Summit

Watch the highlights from last year's AOP Digital Publishing Summit

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+44 (0)7455 232830
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