TAKING CONTROL WITH AD TECH TRANSPARENCY
Transparency in digital advertising has been the topic of many conversations over the past few years. Now, as the industry reaches a critical inflection point, players across the supply chain are both calling for change and taking action.
- What could the JICWEBS and AOP transparency pilots, aiming to provide end-to-end supply chain transparency and clarity around ad spend, mean for players on the buy- and sell-sides?
- How can these transparency pilots help shift the needle towards a more stable and open advertising landscape?
Steve Palin, Director Publisher Business Development, Xandr
Ben Walmsley, Commercial Director Publishing, News UK
Adrian Lacey, Facilitator of Commercial Standards, JICWEBS
Mia Mulch, Deputy Managing Director, Omnicom Media Group UK