CRUNCH 3.6 KPIs for the Ethical Ad Economy
The metrics we use to measure campaigns highlight the intention for what the client wants the campaign to achieve. The industry discussions around business and brand outcomes and the need to support diversity, transparency and the sustainability of our planet will be ineffective if we do not adopt metrics that reflect those pressing needs. The primacy of CPM says that what we want to achieve is “cheapness” and yet the evidence suggests that this leads to lack of transparency, non diverse environments and the funding of highly negative content. The emerging metrics in this space are driving more ethical, business positive outcomes between buy and sell side, as well as rewarding high quality engaging content.
Join us as we bring global leaders who are measuring media ethics and campaign outcomes across many environments to see how you and the industry can build a more productive future.
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Crunch is a series of six events where publisher members can come together with their contemporaries and the industry for
Collaboration to progress key industry issues
Inspiration and learning
Please note that places are limited and will be allocated on a first-come-first-served basis. If you are an AOP Publisher member simply login to the AOP website to access complimentary tickets.