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CRUNCH 3.5: Trusted Premium Publisher Content: Against funding hate speech and promoting fake news

Wed 2-Dec-2020
08:30 - 11:30

Our Crunch series continues to be supported by our tab partners, Xandr & Google

Our recent survey to the AOP community demonstrated an appetite for a change in direction. In response to the convergence of wider societal issues and movements, from the Pandemic, Black Lives Matter, Environment and Facebook boycott; this cultural shift has helped to define our intentions and in turn create an interconnected series of CRUNCH events that address the industry’s key opportunities and challenges during these times. In doing this, we will be re-positioning the core areas of focus to align with a more purposeful context.

 

 

Join us in this session to explore:

  1. Recognising that audiences don’t want to support the creation of unfairness – they expect their brands to positively affect the world
  2. Recognising that advertisers want to fund positive content and are actively looking at how to categorise that content
  3. Analysing where ad budgets are/are not being spent
  4. How should publisher environments be classified to explain the importance of purposeful content to readers as well as showcase the benefits of these environments to advertisers?

 

Please note: All CRUNCH subjects and speakers are subject to change

Crunch is a series of six events where publisher members can come together with their contemporaries and the industry for

  • Collaboration to progress key industry issues

  • Inspiration and learning

  • Networking

Please note that places are limited and will be allocated on a first-come-first-served basis. If you are an AOP Publisher member simply login to the AOP website to access complimentary tickets.

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