CRUNCH 2.6: Buy and sell-side: exploring opportunities for better results
Buyers are increasingly using QCPM as a means of including viewability in the price equation and our publisher members are keen to enhance the discussion around this. Moving forward, could this lead to closer buy and sell-side collaboration around the measures that deliver true value to the advertiser? What might those measures be? Could we develop shared brand measures across publishers that match buyer needs and methodology? Are there key programmatic data points that we could surface in the bidstream? This event is about finding methods of working together to create progress at an industry level.
Attend this event to:
- Understand the buy-side perspective from leading buyers and planners
- Map out the pathways to deliver better value to advertisers
- Create better, industry level co-operation between buy and sell-side
More information to follow shortly.
Piccadilly Tube Station - 9 minute walk
Charing Cross Station - 10 minute walk
St James’s Park Tube Station - 14 minute walk