CRUNCH 01: Programmatic: Rewired
“Programmatic” will change radically in 2018 and premium publishers can shape the outcome.
Programmatic Rewired focused on helping delegates to understand how to deliver higher CPM transactions, how to get closer to the buyer, how to prevent data leakage and protect premium inventory.
To achieve its potential, programmatic must deliver higher value transactions, greater transparency, a fraud-free platform, a brand safe environment, secure pathways for data and a closer connection between buyer and seller.
To do so the ecosystem will transform; 2018 will see a radical thinning out of the programmatic ecosystem. The much lower value, undifferentiated services will fall by the wayside but the players that genuinely add value will survive in a prosperous future.
Premium Publishers will be a critical component of this transformation and with that comes the opportunity to shape the future and enjoy the rewards.
That future will also be enabled by more intelligent technologies that allow publishers to concentrate on the more valuable audience and sales strategies rather than high volume troubleshooting of broken PMPs.
Join our first AOP Crunch Series, Programmatic: Rewired, to understand how you can:
- Deliver higher CPM transactions
- Get closer to the buyer and take a bigger percentage of the transaction
- Prevent “data leakage” and protect premium inventory
- Use emerging technology to enable more effective audience and sales strategies
Having consulted with you, our members, we have reinvigorated our previous Forum format to bring you our new AOP Crunch Series which will take place on the first Thursday of every month from March-May and September-December. The AOP Crunch Series is about learning from industry leaders, discussing challenges, and peer networking; all of this with a purpose, to build a better future for Premium Publishers. Whether you have a specific problem to solve or you want cutting-edge learning or you want to guide future outcomes, you need to be there.
Featured Speakers View All
Paul De la Nougerede
Please note that places are limited and will be allocated on a first come first served basis. If you are an AOP Publisher member simply log in to the AOP website to access complimentary tickets.