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CRUNCH 05: Creativity for the Attention Economy

08:30 - 11:00
Prince Philip House, 3 Carlton House Terrace, St. James's, London SW1Y 5DG

Creativity for the Attention Economy provided a number of innovative examples and case studies of successful digital content creation to help delegates understand what’s driving success in this space and why.



At its core publishing is a creative art - the act of creating original content that captures attention and facilitates the creation of a business. Yet there has never been more competition for the end user’s attention, or more pressure on businesses.


At our fifth CRUNCH event our industry experts will explore how to reduce business pressures and drive success by being more creative than the competition. We’ll investigate what’s working in this space and why; from sharp new approaches to investigative journalism, through to interactive techniques for reaching global niche audiences and the creation of brands for a continually-changing digital age.


We will analytically inspect the cultural, behavioral and technological trends that creativity has capitalized on, whilst providing practical examples of how publishers have broken new ground to engage digital audiences.


So join us at CRUNCH 05 for the opportunity to:

  • Learn from innovative examples and case studies of successful digital content creation
  • Understand what’s driving success in this space and why
  • Share your ideas and gain feedback from key industry leaders

Having consulted with you, our members, we have reinvigorated our previous Forum format to bring you our new AOP Crunch Series which will take place on the first Thursday of every month from March-May and September-December.


The AOP Crunch Series is about learning from industry leaders, discussing challenges, and peer networking; all of this with a purpose, to build a better future for Premium Publishers. Whether you have a specific problem to solve or you want cutting edge learning or you want to guide future outcomes, you need to be there.


If you’re an AOP publisher member you’re entitled to complimentary tickets! To access your free tickets, please make sure you are logged into the AOP website and claim your free ticket below. Please note that places are limited.

Featured Speakers View All

Featured Speakers

Susie Boone

Editorial Director Parenting Digital
Immediate Media

Emilie Riis

Strategic Consultant

steven Wilson-Beales

Head of Editorial
global radio

Ian Betteridge

Director of content and audience development
Bauer Media

Tristan Ferne

Lead Producer
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