Agenda
Agenda
SESSION 1 – Market overview & industry standards
2.00 - 2.10pm
Introduction & Market overview
Steve Chester, Digital Strategy Consultant & Richard Reeves, Managing Director, AOP
2.10 - 2.25pm
Viewability benchmarking data
Anant Joshi, VP, Meetrics
2.25 - 2.40pm
Brand Safety & Ad Fraud benchmarking data
Paul Astbury, Business Development Director, Integral Ad Science
2.40 – 3.10pm
Agency/Client point of view – principles and standards being applied by a leading agency
Dave Sandham, Operations Director & Rory Latham, Head of Inventory Management, GroupM
3.10 - 3.25pm
Trustworthy Accountability (TAG)
Nick Stringer, Consultant, TAG
3.25 - 3.40pm
Joint Industry Committee for Web Standards (JICWEBS)
Richard Foan, Chairman, JICWEBS
3.40 - 4.00pm
JICWEBS Brand Safety, Viewability & Fraud programme, certification overview, future development
Steve Chester, Digital Strategy Consultant
4.00 - 4.15pm – BREAK
SESSION 2 – What steps can AOP members take to lead the market?
4.15 – 4.45pm
Brand Safety
Steve Chester, Digital Strategy Consultant & Dilip Shukla, Head of Content, AOP
- What role can Publishers take to drive improved brand safety?
- Is DTSG applicable to Publishers?
- How can Publishers/AOP members drive a point of differentiation with the market?
- Managing client expectations - can Publisher guarantee 100% brand safety?
4.45 - 5.15pm
Viewability
Steve Chester, Digital Strategy Consultant & Dilip Shukla, Head of Content, AOP
- Trading on viewability – what is the impact, how is this affecting pricing and yield?
- Are the current industry guidelines metrics about right, high enough too high?
- How can Publishers drive a point of differentiation? Can Publishers agree to higher standards?
- Moving to digital GRPs – is this a reality?
- Impact of viewability on user design – avoiding poor user experience in the pursuit of 100% viewability
5.15 - 5.45pm
Fraud
Steve Chester, Digital Strategy Consultant & Dilip Shukla, Head of Content, AOP
- What role can Publishers take in the reduction of ad fraud?
- How can Publishers drive a point of differentiation? Is 0% fraud guarantee possible?
- The role of the Police - Disruption vs pursuit of criminals & funding
5.45pm - Close