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Agenda

Agenda

 

 

SESSION 1 – Market overview & industry standards

 

2.00 - 2.10pm

 

Introduction & Market overview

Steve Chester, Digital Strategy Consultant & Richard Reeves, Managing Director, AOP

 

2.10 - 2.25pm

Viewability benchmarking data

Anant Joshi, VP, Meetrics

 

2.25 - 2.40pm

Brand Safety & Ad Fraud benchmarking data

Paul Astbury, Business Development Director, Integral Ad Science

 

2.40 – 3.10pm

Agency/Client point of view – principles and standards being applied by a leading agency

Dave Sandham, Operations Director & Rory Latham, Head of Inventory Management, GroupM

 

3.10 - 3.25pm

Trustworthy Accountability (TAG)

Nick Stringer, Consultant, TAG

 

3.25 - 3.40pm

Joint Industry Committee for Web Standards (JICWEBS)

Richard Foan, Chairman, JICWEBS

 

3.40 - 4.00pm

JICWEBS Brand Safety, Viewability & Fraud programme, certification overview, future development

Steve Chester, Digital Strategy Consultant

 

4.00 - 4.15pm – BREAK

 

 

 

SESSION 2 – What steps can AOP members take to lead the market?

 

4.15 – 4.45pm

Brand Safety

Steve Chester, Digital Strategy Consultant & Dilip Shukla, Head of Content, AOP

  • What role can Publishers take to drive improved brand safety?
  • Is DTSG applicable to Publishers?
  • How can Publishers/AOP members drive a point of differentiation with the market?
  • Managing client expectations - can Publisher guarantee 100% brand safety?

 

4.45 - 5.15pm

Viewability

Steve Chester, Digital Strategy Consultant & Dilip Shukla, Head of Content, AOP

  • Trading on viewability – what is the impact, how is this affecting pricing and yield?
  • Are the current industry guidelines metrics about right, high enough too high?
  • How can Publishers drive a point of differentiation? Can Publishers agree to higher standards?
  • Moving to digital GRPs – is this a reality?
  • Impact of viewability on user design – avoiding poor user experience in the pursuit of 100% viewability

 

5.15 - 5.45pm

Fraud

Steve Chester, Digital Strategy Consultant & Dilip Shukla, Head of Content, AOP

  • What role can Publishers take in the reduction of ad fraud?
  • How can Publishers drive a point of differentiation? Is 0% fraud guarantee possible?
  • The role of the Police - Disruption vs pursuit of criminals & funding

 

5.45pm - Close

 

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