AOP - Association of online publishers

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White Papers

Creative Proof: To mock or not to mock?

Creative Proof: To mock or not to mock?

That is the question frequently asked by media publishers trying to meet advertiser demands related to digital campaign success. The industry’s intense focus on viewability and transparency issues associated with ad fraud hijacks the limelight from another vital area of interest for advertisers: Are campaigns actually running as contracted?

YuMe - Publisher's Guide to the Universe

YuMe - Publisher's Guide to the Universe

In partnership, YuMe and IPG Media lab are conducting research to help publishers better curate the right content at the right time across on the right devices...

Ad blocking: The people have spoken

Ad blocking: The people have spoken

The digital advertising ecosystem is a complex, highly-dynamic environment entrusted to transmit trillions of creatives representing billions of euros each year. A weighty charge, these transactions serve as the foundation of most global advertising campaigns, and the success of these campaigns are critical for brands and publishers, alike.

The Viewability & Brand Metrics Study

The Viewability & Brand Metrics Study

The rise of viewability as the new currency of brand marketing has been hotly debated in recent years. Advertisers want to transact their media buys on the metric, believing that consumers won’t convert if they never see an ad.

The Evolution of the Adserver: Why Adserving Technology Is Costing Publishers Money, and What Can Be Done To Fix It

The Evolution of the Adserver: Why Adserving Technology Is Costing Publishers Money, and What Can Be Done To Fix It

In a way, the term “adserver” is somewhat misleading, in that it severely undersells the technology’s importance inside the publisher ad stack.

Publisher Outlook 2016 Monetising in the Age of Mobile & Video

Publisher Outlook 2016 Monetising in the Age of Mobile & Video

As consumers increasingly turn to mobile and video, publishers are faced with the biggest challenges yet around creating, distributing and monetising content.

Rezonence: Neuro Insight WhitePaper

Rezonence: Neuro Insight WhitePaper

Using neuroscience to understand the impact of interaction on responses to online advertising.

GeoEdge: Security Aspects of Flash, HTML5, and Video in the Ad Tech Industry

GeoEdge: Security Aspects of Flash, HTML5, and Video in the Ad Tech Industry

In 2016, Flash continues to hold that privileged position, sharing it with its brother, Adobe AIR, a system created for cross-platform mobile and desktop applications. These vulnerabilities have been, and continue to be, heavily used by attackers in some of the most dangerous and prevalent web attacks today.

InSkin Media: Viewability, Moving Towards Meaningful Measurement

InSkin Media: Viewability, Moving Towards Meaningful Measurement

A thought piece on viewability’s biggest issues and what we can do to overcome them.

PubMatic: Crafting Mobile Moments

PubMatic: Crafting Mobile Moments

It’s incredible to think that over a third of the world’s population - nearly 2.5 billion people - currently access the internet from their mobile phones. From a societal perspective, that level of information democracy at our fingertips fundamentally changes the way we behave and interact with one another.
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