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DLR Issue 89 June 2016

The Digital Landscape Report is a monthly digest of the latest research news and statistics that are relevant to the digital publishing community. Content for the report includes bespoke contributions from leading research and marketing intelligence providers as well as publicly sourced data.

 

The report has four key sections:

Forecasts & Ad Issues
Online Audience Trends
Media Category Analysis
Trends in Key Interest Areas

 

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  • Publishers generated £100.5 million in digital revenue within the first quarter of this year, showing an 8.3% hike on the same period in 2015 (AOP/Deloitte)
  • PwC predict 10.5% compound annual growth will take internet advertising revenues from £8.3bn in 2015 to £13.7bn in 2020 (PwC)
  • Pre Brexit - GroupM predicts UK ad investments forecast to grow by 6.3% to £17.3bn (GroupM)
  • Post Brexit - Group M warns of Brexit hit to ad revenues but dismisses fears of ’catastrophe‘, “a difference of degree, not magnitude”

- Traditional media such as print and TV would be likely to bear the brunt as internet advertising continue to enjoy "forward momentum"

  • 30% of internet users access exclusively from portable (smartphone or tablet) devices, less than 1 in 10 access solely from PCs (comScore, MMX M-P, May’16)
  • Axel Springer, Gruner + Jahr, RTL owner Bertelsmann Group, and Der Speigel owner are among eight of the 10 biggest publishing groups in Germany to be pooling masses of reader data to create segments and challenge Facebook and Google (Digiday, June ‘16)
  • More than half of Internet users now get news from social media platforms (Reuters / Oxford University, June ‘16)
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