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DLR Issue 88 May 2016

The Digital Landscape Report is a monthly digest of the latest research news and statistics that are relevant to the digital publishing community. Content for the report includes bespoke contributions from leading research and marketing intelligence providers as well as publicly sourced data.

 

The report has four key sections:

Forecasts & Ad Issues
Online Audience Trends
Media Category Analysis
Trends in Key Interest Areas

 

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  • Time spent with digital media is forecast to increase 12% by 2018, driven mainly by smartphones +22%, whilst time with print will decrease 5.5% and TV by 2% (eMarketer, May ‘16)
  • 43% of Facebook users don’t know where the stories they read on instant articles originate (Digiday, May ‘16)
  • 42% of Millennials say they’d spend more time reading or viewing content if they could tailor it to their interests, versus 28% of those over 45 (Social Times, May ‘16)
  • Less than 1 in 10 people in the UK now access the Internet exclusively from a desktop/laptop, compared to 30% accessing exclusively from mobile devices (comScore, MMX M-P, Apr ’16)
  • Year on year Video remains the main growth area or traffic share growth (+38%) whilst Social also performed strongly (+28%) and traffic to Print sites increased by 19% (Hitwise, Apr ‘16)
  • Almost half of US marketers intend to shift ad dollars away from broadcast TV in the next 12 months (eMarketer, May ‘16)
  • US spending on mobile video ads increased 26% between Q4 2015 and Q1 2016 (eMarketer, May ‘16)
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