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DLR Issue 86 March 2016

The Digital Landscape Report is a monthly digest of the latest research news and statistics that are relevant to the digital publishing community. Content for the report includes bespoke contributions from leading research and marketing intelligence providers as well as publicly sourced data. The report has four key sections:

 

Forecasts & Ad Issues

Online Audience Trends

Media Category Analysis

Trends in Key Interest Areas

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• Display ads contribute £191 million to UK publisher revenue (Deloitte/AOP, March 2016)

• Mobile ad spending in the UK continues to show strong growth and is expected to rise 35.0% this year to £4.58 billion ($7 billion), accounting for 27.0% of UK total media ad spend marking the first time that mobile has overtaken TV ad spending in the UK (eMarketer, March 2016)

• Programmatic advertising business to reach €2bn in Europe by 2020 (SpotX from HIS)

• The multi-platform user spends more than an extra day online compared to the PC only user and generates almost 60% more page views (comScore, March 2016)

• Online video continues to go from strength to strength, up over 60% on this point last year (Hitwise, March)

• Ad Blocking - 22% of British adults online are currently using ad blocking software – a rise from 18% in October (IAB, March ‘16)

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