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DLR Issue 82 November 2015

The Digital Landscape Report is a monthly digest of the latest research news and statistics that are relevant to the digital publishing community. Content for the report includes bespoke contributions from leading research and marketing intelligence providers as well as publicly sourced data. The report has four key sections – Forecasts & Ad Issues, Online Audience Trends, Media Category Analysis, Trends in Key Interest Areas

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Highlights for November:

  • Western Europe digital ad spending increases at three times rate of total media (eMarketer, November 2015)
  • UK is the standout leader in spending on digital platforms within the region, gross income associated with digital ad spending reached €8.91 billion ($11.82 billion) in the UK last year (eMarketer, November 2015)
  • Almost 6% of UK internet users accessed exclusively from mobile and tablet devices in October, taking the total digital population to 48.5 million people (comScore, October ‘15)
  • The News & Media category is 21% up on the same point in 2014 in terms of traffic share (Hitwise, October ‘15)
  • The increase in video continues with a 4.5% monthly increase, and annual growth almost 8% (Hitwise, October ‘15)
  • The Direct Marketing Association (DMA) found that revenues generated by data-driven marketing grew for 45.7% of US marketers between Q1 and Q2 2015, with 9.0% saying they grew significantly (eMarketer, November ‘15)
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