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DLR Issue 80 September 2015

The Digital Landscape Report is a monthly digest of the latest research news and statistics that are relevant to the digital publishing community. Content for the report includes bespoke contributions from leading research and marketing intelligence providers as well as publicly sourced data. The report has four key sections – Forecasts & Ad Issues, Online Audience Trends, Media Category Analysis, Trends in Key Interest Areas

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Only AOP Members can access research. Members need to be logged in to download the report.

 

Highlights for September

 

  • Carat has lowered its 2015 global ad spending forecast from 4.6% to 4.0%, reaching $529 billion - global digital ad growth of 15.7% in 2015, led by mobile, video and programmatic, programmatic buying is growing at a rate of 20% per year
  • Mobile internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global adspend while newspapers account for 11.9%, according to ZenithOptimedia
  • UK Programmatic Display Ad Spending Will Surpass £2 Billion in 2016 (eMarketer, September)
  • Reach on mobile/tablet for newspapers is roughly twice that of PC only users (comScore, August data)
  • Online video continues to grow in usage, up almost 10% month on month and over 20% on last year (Hitwise, August ‘15)
  • A quarter of publishers across the UK have recorded annual growth of 25% (AOP/Deloitte, September)
  • Apple enable of ad-blocking on its mobile devices (WSJ, September)
  • European audiences are twice as likely to block ads as Americans, however UK at 10% is in line with US’s 9%, compared to France at 27% and Germany at 24% (comScore/Sourcepoint, September)

 

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