AOP - Association of online publishers

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Cross Device Effectiveness Research

The Association of Online Publishers (AOP), the voice of premium digital publishers in the UK, in conjunction with PHD, Manning Gottlieb OMD and Celtra, have produced a combined study on the impact of cross device brand advertising.

 

 

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The study, conducted by Research Now, compared a control group and an exposed group that took place between October and December 2014 involving 18 publishers. This included the Guardian, Telegraph, Trinity Mirror, Hearst, AOL, Time Inc, and Global Radio, and was based on two brand campaigns for John Lewis and Seat, with in total over 18 million impressions across desktop, smartphone and tablet.

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