Paul Astbury, Business Development Director , Integral Ad Science
Sponsors of Inside Out
Paul answers the following questions at Inside Out, the AOP Digital Publishing Convention:
- How are advertisers and publishers working together to improve media quality metrics? What emerging trading models are you seeing?
- How important is independent media verification for publishers to safeguard advertiser budgets?
- How can a quality user experience benefit publishers?
- What do you think are the main challenges facing digital publishers today and what do we need to be most concerned about?
- Have you seen any new trends in the last 12 months and do you have any predictions for the year ahead?
- What is your top takeaway from this year’s AOP convention?
Contact: Taanya Manglik, firstname.lastname@example.org