London, 5 January 2017. The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.
Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend. Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange.
“The IAB will soon represent a £10bn industry in this country, more complex and variegated than any other media sector,” said Richard Eyre, IAB UK Chairman, who led the search. “However, this scale comes with no slowing of innovation and will continue to adapt, demanding both agility of mind and positivity of action.
“Jon not only has a deep understanding of the workings of the IAB today, he has a compelling vision for its future and proven skills to execute on a demanding strategy. I’m excited to be working with him and his team to deliver it”
Commenting on his appointment Mew said: “It’s a thrilling and exacting time to be taking this role. The sensational range of digital services that have become part of our daily life are primarily funded by advertising. I want to re-assert positivity around this.
“The IAB will restructure to provide greater engagement with agencies and advertisers. Also, reflecting the pace and growth of our sector, the IAB’s activities will be streamlined to serve the industry more assertively.”
Mew takes over as CEO on 13 January 2017, succeeding Guy Phillipson who is stepping down after 12 years in the role.
For more information:
Alex Burmaster, Meteor Public Relations - 020 3544 3570 firstname.lastname@example.org
Harriet Gale, IAB UK - 0207 050 6957 email@example.com
About the Internet Advertising Bureau
The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies. Given the rapidly evolving nature of the digital landscape, the IAB works to ensure that marketers can maximise the potential of digital media and mobile devices, helping members engage their customers and build great brands. By disseminating knowledge and fostering dialogue through research, policy guidance, training and events, the IAB aims to be every marketer’s authoritative and objective source for best practices in internet advertising. To access the IAB’s current research, policy briefings, training opportunities and events schedule, visit www.iabuk.net.