News

taboola

Announcing Newsroom – The 1st Free HomePage Optimisation Solution From Taboola

Refinery29 Leads New Era of Data-Driven Publishing, Scores Record Homepage Performance With Taboola’s Newsroom, A Free, Revolutionary Content Optimization Solution…

PMP deck for site

Round Up From AOP Premium Publisher Alliance at Ad Week Europe

In case you missed it….. Yesterday at AdWeek AOP announced the launch of its Premium Publisher Alliance which will deliver…

advertisingweekeurope (1)

AOP At AdWeek Europe

AOP are proud to be Association Partners at AdWeek Europe taking place this week in London.  As well as hosting…

AOP_NEWS_207x123

AOP Premium Publisher Alliance Announced in UK

Today (23rd March 2015) AOP have announced the formation of an exciting new collaboration for UK Premium Publishers.

 

AppNexus…

AutoTrader shares accelerate in  2.35bn debut

AutoTrader shares accelerate in 2.35bn debut

Shares in Auto Trader have gone pedal to metal on their first day on the London Stock Exchange, rising by 11pc after a £2.35bn flotation. Britain’s biggest website for second-hand car sales had priced its shares at 235p each, just missing the top of a narrowed 200p to 245p price range. Sources said that the positive trading came after strong backing from institutions and that the listing was eight times oversubscribed by investors.

AppNexus chases programmatic direct offering with $100m acquisition of Yieldex

AppNexus chases programmatic direct offering with $100m acquisition of Yieldex

AppNexus has acquired publisher forecasting and direct-sales analytics tools company Yieldex for around $100m as it looks to create a comprehensive open marketplace for the direct, programmatic sale of online inventory. The move follows great strides in the industry to bring the automation and efficiency of programmatic advertising to direct orders.

guardian-media-group-logo

World’s leading digital publishers launch new programmatic advertising alliance, Pangaea

Via media Guardian

Four of the world’s most influential and innovative publishers are today unveiling the Pangaea Alliance, a new …

Time Inc. Launches MIMI, a Social-First Site for the Beauty Obsessed

Time Inc. Launches MIMI, a Social-First Site for the Beauty Obsessed

NEW YORK--(BUSINESS WIRE)-- Time Inc. (NYSE: TIME) today launched MIMI (mimichatter.com), a constant stream of social chatter, beauty content and videos for the beauty obsessed. Featuring material from MIMI writers, Time Inc. to attract new consumers, while deepening engagement with our existing audience of 70+ million women," said Evelyn Webster, Time Inc.

Nielsen Acquires Excelate

Nielsen Acquires eXelate

New York – March 4, 2015 – Nielsen today announced that it has completed its acquisition of eXelate, a leading …

Johnston Press chief: we will end up with fewer full-time journalists

Johnston Press chief: we will end up with fewer full-time journalists

Ashley Highfield says the 'economics' of digital news require the publisher to rely more on a 'fluid' selection of contributors Johnston Press chief executive Ashley Highfield has warned that the number of full-time journalists working across the group's local titles will fall from its current figure of about 1,000.

1 2 3 4 17 18