News

AOPLogo09

We Are Hiring – Events Executive, AOP

We are recruiting an Events Executive to support the Head of Events and Communications in implementing, managing, hosting and evaluating…

Watch the Digiday Publishing Summit live

Watch the Digiday Publishing Summit live

The Digiday Publishing Summit will stream live today from Vail, Colorado, starting at 6:30 p.m. Sessions will cover how publishers adapt to technological change. Today's sessions focus in particular on the shift to mobile. In another session, Sarah Frank, executive producer at NowThis, and Chris Pirrone, general manager of USA Today's digital sports properties, will discuss how to be a truly "mobile-first" publisher.

Beyond efficiency: programmatic needs heart and soul

Beyond efficiency: programmatic needs heart and soul

Programmatic platforms make it possible for brands to run optimized, targeted cross-device campaigns and is essential for advertisers and agencies aiming to keep costs low by automating the ad buying process. But while the industry has successfully mastered getting to the right audience at the right time it neglects the importance of doing so with the right message.

publish-this-logo

AOP Partners With Leading Content Platform PublishThis To Bring the Freshest, Most Relevant News to AOP Members

AOP and PublishThis have announced a new partnership for 2015 that will allow the AOP to use PublishThis’ industry-leading content …

taboola

Announcing Newsroom – The 1st Free HomePage Optimisation Solution From Taboola

Refinery29 Leads New Era of Data-Driven Publishing, Scores Record Homepage Performance With Taboola’s Newsroom, A Free, Revolutionary Content Optimization Solution…

PMP deck for site

Round Up From AOP Premium Publisher Alliance at Ad Week Europe

In case you missed it….. Yesterday at AdWeek AOP announced the launch of its Premium Publisher Alliance which will deliver…

advertisingweekeurope (1)

AOP At AdWeek Europe

AOP are proud to be Association Partners at AdWeek Europe taking place this week in London.  As well as hosting…

AOP_NEWS_207x123

AOP Premium Publisher Alliance Announced in UK

Today (23rd March 2015) AOP have announced the formation of an exciting new collaboration for UK Premium Publishers.

 

AppNexus…

AutoTrader shares accelerate in  2.35bn debut

AutoTrader shares accelerate in 2.35bn debut

Shares in Auto Trader have gone pedal to metal on their first day on the London Stock Exchange, rising by 11pc after a £2.35bn flotation. Britain’s biggest website for second-hand car sales had priced its shares at 235p each, just missing the top of a narrowed 200p to 245p price range. Sources said that the positive trading came after strong backing from institutions and that the listing was eight times oversubscribed by investors.

AppNexus chases programmatic direct offering with $100m acquisition of Yieldex

AppNexus chases programmatic direct offering with $100m acquisition of Yieldex

AppNexus has acquired publisher forecasting and direct-sales analytics tools company Yieldex for around $100m as it looks to create a comprehensive open marketplace for the direct, programmatic sale of online inventory. The move follows great strides in the industry to bring the automation and efficiency of programmatic advertising to direct orders.

1 2 3 4 17 18