ORIGINAL SOURCE: Press Release
LONDON 20th June, 2016 – SpotX, the video inventory platform management for publishers, is growing its demand development team with the appointment of David Guy. Joining from Tremor, Guy will work with agencies, trading desks and advertisers in the UK and Southern Europe to improve the reach and effectiveness of their cross-screen video advertising campaigns. He will help them activate programmatic video buying strategies, such as private marketplaces and Curated Marketplaces, with publishers leveraging the SpotX platform to monetise their content across connected TV, mobile devices and desktop.
The move follows a raft of appointments on the supply-side for SpotX, the global company which announced net revenue growth of 56% year-on-year in 2015 and 139% international year-on-year headcount growth.
Additionally, Katherine McHugh, who joined SpotX in 2013 from IgnitionOne and Coca-Cola before that, is promoted to Director, Demand Facilitation for the UK and Southern Europe. The two will work with buyers to maximise the effectiveness of campaigns for advertisers and agencies in order to increase investment and drive up revenue for publishers, broadcasters and app developers using SpotX’s video inventory platform.
SpotX veteran, Alex Wreschner, is also promoted to lead a newly created Demand Operations team chartered with supporting tailor-made private buying environments for agencies, trading desks and advertisers. This includes Curated Marketplaces, an offering unique to SpotX, which have grown to account for more than half of all European private market activity on the SpotX platform since their introduction last year. She is supported by Suzanne O’Donohue who is promoted to Account Manager, and Emma Corfield joins the team as an Account Coordinator. The demand team is lead by Alex Merwin, Vice President of Global Programmatic Demand.
Commenting on the appointments, Alex Merwin, VP Global Programmatic Demand at SpotX says, “As the number of premium publishers and broadcasters using the SpotX platform has grown, so has the need to facilitate demand. Our activation of private marketplaces and Curated Marketplaces on behalf of these publishers has progressed to a point where we need a team to focus on operations and optimisation with demand-side platforms (DSPs), trading desks, agencies and advertisers.
He continues, “David Guy, who brings years of experience of working with agencies on their video campaigns and a good understanding of their needs, joins to work with McHugh on liaising with buyers to help raise awareness of the quality of inventory available on the SpotX platform.”
David Guy, Director, Demand Facilitation the UK and Southern Europe at SpotX adds, “There is a growing demand for programmatic video advertising campaigns amongst agencies and brands around the world. I wanted to join a global company to work with leading agencies, publishers and broadcasters to make the most of the opportunities with programmatic video such as Curated Marketplaces with leading broadcasters across Europe, the move to mobile reflected in the rise of mobile video campaigns, and the evolution of TV strategies in the region.”
Guy spent three years at Tremor working with agencies, including Blue449, Neo@Oglivy and MEC, as well as DSPs, on their video advertising activity, including programmatic campaigns and analytics. Prior to that he spent six years in media agency recruitment and worked for BT before that. He has a degree in Marketing Design from Southampton University.
SpotX is a video inventory management platform for premium publishers and broadcasters, helping them manage all of their demand sources from one place, and monetise content across all screens. The SpotX platform offers publishers unprecedented transparency and insight, creating a safe, controlled environment that allows them to connect with advertisers, and achieve the highest revenue possible.
Premium publishers and mobile app developers trust SpotX as the independent solution that helps them better understand the buying behaviour of today’s leading brands and maximise inventory yield across private marketplace, programmatic direct and open marketplace deals. SpotX’s ad serving, leading programmatic technology, and open and extensible architecture help simplify the complex digital video ecosystem for global publishers. Headquartered in Denver, Colorado, SpotX also has offices in New York, San Francisco, London, Sydney, Amsterdam, Hamburg, Belfast and Singapore. In July 2014, leading European entertainment network RTL Group acquired a 65% stake in SpotX, which was founded by CEO Mike Shehan and CFO and COO, Steven Swoboda, in 2007. For updates, please follow SpotX @SpotX or visit www.spotxchange.com.