ORIGINAL SOURCE: Press Release
March 9, 2016 – London/New York, NY– Outbrain, the world’s leading premium content recommendation platform, today named Ashley Callahan, PR and Content Strategy Manager for Chick-fil-A, INC. the winner of its 2015 Rising Stars award. For the second year in a row, Outbrain’s Rising Star program is showcasing emerging digital marketing leaders who are transforming brand storytelling through content marketing. Callahan was put forward by her peers as one of the most knowledgeable and accomplished executives in the content marketing and digital content arena. Of the 37 selected nominees from around the world, Ashley was voted the winner by her media and marketing peers.
“It’s such an honor to be recognized by my peers and to be included among so many great candidates,” said Callahan. “Content and digital marketing is an exciting field in how it’s connecting companies and customers in a uniquely authentic way. I hope we can all continue to push the boundaries of what we can do in this ever-evolving space.”
In 2015, the practice of content marketing grew remarkably as more brands and agencies embraced the power of creating and distributing impactful and relevant stories, videos and pictures to their audiences. The Rising Star program champions the creative leaders leaping head-first into content marketing and tackling the challenges that come with this emerging approach.
Last year’s anointed Rising Star was a former associate mobile director from OMD UK, Kane Reiken, who recognized early on the untapped potential of “dark social” – the growing constellation of messaging apps like Snapchat and WhatsApp that are designed for private sharing.
“The pioneers in the content marketing space are those driving the conversation forward, bringing bold ideas and creative strategies to the industry, and we are proud to celebrate the accomplishments of Ashley Callahan,” said Eric Hadley, Head of Global Marketing at Outbrain.
To see the full list of the 2015 nominees — and the lessons they share — click here.
Outbrain (www.outbrain.com) is the world’s leading, premium content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves approximately 250 billion personalized content recommendations every month and reaches over 557 million unique visitors from across the globe.
Outbrain’s expansion to some of the web’s largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publications that currently leverage the Outbrain platform include: ESPN, CNN, Le Monde, Fox News, The Guardian, Slate, The Telegraph, New York Post, India.com, Sky News and Time Inc.